Home » Articles posted by Michael Sumner

Dot Net Multiplier Myth Debunked

We’ve all heard of the dot net multiplier in the domain space. The commonly accepted rule of thumb is that a dot net is worth approximately 10% of its dot com counterpart. I thought it would be interesting to put this rule to the test because I’ve never seen any hard evidence to back it […]
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Place Your Back Orders for Expired Domains at Pheenix

I first heard about Pheenix.com in September of last year when they had a major coup and beat out the biggest players in the drop catching space to grab PetSitters.com. The domain had hundreds of back orders across NameJet, SnapNames and Pool so you know these services were really gunning for it. The domain ended […]
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BulkAvailability.com Adds Domain Typo Generator

Typos of generic domain names are a great way to generate traffic and earn parking or affiliate revenue.  For example, someone looking for insurance might attempt to type Insurance.com into their browser, but instead they might swap one of the letters and type Insurnace.com instead.  If you own that domain name you can monetize that […]
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Check Domain Availability in Bulk with BulkAvailability.com

DN Media launched a new website today for checking domain name availability in bulk at BulkAvailability.com.  The most common complaint about bulk availability searches is that the registered domain names are mixed in with the available ones on the results page, making it harder to see at a glance which domain names you can pick […]
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Study WHOIS with Whoisology

I stumbled across Whoisology after seeing a post on DomainBoardroom, and I’m very glad that I did.  This isn’t your average WHOIS tool, in fact if you’re looking for live data you won’t find it here.  But what you will find is much more valuable.  It lets you dive deep into WHOIS data in ways […]
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What is a first name domain worth?

We all know first name domains are hot sellers, but how much are they really worth? I took a database of more than 5,000 common first names and compared it against past sales at NameBio to find as many first names as possible, and I came up with 103 that I could use.  Some first […]
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Dramatically Speed Up Your Website in a Just a Few Minutes

It’s no secret that Google incorporates your web site’s load time into its rankings, Matt Cutts announced the change in April 2010. Optimizing your site to load quickly can be a time-consuming endeavor, there are many different areas to address including: Loss-less compression of images. Turning multiple UI images into sprites. Minifying Javascript and CSS. […]
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If You Use Google Analytics You Must Read This

Google Analytics is a great piece of software, but it has a major flaw in the way it tracks average time on site and bounce rate. Let’s take the worst-case scenario as an example; someone visits your site, spends five minutes reading an article, but has no further interaction with your site and then leaves.  […]
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Increase Ad Revenue and Advertiser Retention by 10% Overnight

Many of you reading this own at least one developed website with paid advertisers.  If you aren’t following these simple tips, you aren’t serving your advertisers as well as you could be and you are leaving money on the table.  I’m talking about ad blocking software that is available for free for most browsers. A […]
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Save Time With These Two Simple WHOIS Bookmarklets

Domain name investors spend a lot of time researching WHOIS information to see if a domain name is available or to contact the owner to make a purchase offer. I’ve created two simple bookmarklets that allow you to quickly check WHOIS information for a domain name. To save these bookmarklets, simply right-click the links below […]
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