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Trees As Brands

NamePros: Tree names find widespread use in successful brands. Trees are associated with strength, endurance, growth and beauty, so it is not surprising that so many brands are built on tree names. The dividing line between trees and other plant forms...
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A Visual Look At Domain Name Lander Options

NamePros: First impressions are important. While there are many ways people might discover your domain names, probably the most important is the lander. An effective lander is attractive and professional, provides a clear route to purchase, and builds...
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Domain Name Superpowers

NamePros: What domain name superpowers do you possess that can give you a competitive advantage? While much has been written on the best approaches for success in domain investing in general, I want to turn the focus here on tailoring the approach to ...
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The US Domain Name Extension

NamePros: While the United States is probably the dominant power in domain names, its own country code extension, .us, has not achieved the same strength. For example, even though Canada has about one-tenth the population of the United States, its .ca...
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