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Conversion.ai Review

SEO Book: Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Conversion.ai. I have to think long and hard about any other time he has really pitched or recommended so...
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SEMrush IPO (SEMR)

SEO Book: On Wednesday SEMrush priced their IPO at $14 a share & listed Thursday. There have been many marketing and online advertising companies which are publicly traded, but few that were so focused specifically on SEO while having a sizeable m...
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The Wrong People Won

SEO Book: My initial attraction toward SEO and the web was largely that it was like a new and parallel world that bypassed many traditional gatekeepers. I wrote an ebook which originally had inconsistent formatting and it was riddled with spelling and...
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Apple Search

SEO Book: Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon bough...
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Declining Visitor Values

SEO Book: Late Funnel SEO Profits Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel in...
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How to Read Google Algorithm Updates

SEO Book: Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anyth...
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Easy for You

SEO Book: To Teach, One Must Learn One of the benefits of writing is it forces you to structure your thoughts. If you are doing something to pass a test rote memorization can work, but if you are trying to teach someone else and care it forces you to ...
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New Age Cloaking

SEO Book: Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically. As publishers have become more aggressive wit...
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Managing Algorithimc Volatility

SEO Book: Upon the recently announced Google update I've seen some people Tweet things like if you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help you I read those sorts of l...
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New Version of SEO Toolbar

SEO Book: Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox. You can install it from here. After you install it the toolbar should automatically update on a forward basis. It is easy to toggle on or off s...
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