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The OFO domain acquisition reminds us of the importance of brand-matching .com

I have always thought that brand-matching .com domain names are very important, and a recent news story confirms my belief once again. Chinese bicycle sharing startup OFO recently acquired its brand-matching OFO.com for a reported price of more than US$ 1 million. Bicycle sharing services have exploded since last year, led by companies such as […]

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A domain with two faces

When you see the word “danke”, what do you think of? Well, it depends on your native tongue. German speakers may smile because it means thank-you but Chinese speakers may simply draw a mental picture of an eggshell or ammunition case. Such phenomenon happens because many languages have been Romanized. In the case of Chinese, […]

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EnglishDotCom may be the best domain strategy for Chinese startups

Chinese startups today are blessed. They are riding two tidal waves which can quickly propel them to the global arena, but going global requires a careful consideration of the domain strategy. What are the two tidal waves? The first one is the “One Belt One Road” initiative started in 2013 to connect China to the […]

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