Home » Archive by category defensive domain registrations

Vanguard’s weird domain name registrations

You’ll have to get creative to make a website about how woke the company is. It’s common for companies to register names that could be used to say bad things about them. The most common defensive registration is CompanySucks .com. Bank of America registered the names of its executives and board members followed by derogatory […]

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Pfizer gets in on NFT and metaverse domains

Last week I wrote about bizarre domain registrations by AARP and other entities. They registered domains related to cryptocurrency, NFTs and metaverse. Add to that list Pfizer (NYSE: PFE), which registered a couple of dozen domains this week. The domains include Pfizer brands attached to meta, crypto, and NFT. I mean, what happens at MetaverseComirnaty.com, […]

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Abbott registers 100s of domains in wake of baby formula recall and lawsuits

Defensive registrations primarily relate to lawsuits alleging a link between baby formula and necrotizing enterocolitis. Healthcare company Abbott (NYSE: ABT) registered hundreds of domain names this week in the wake of announcing a recent recall and facing class action lawsuits. Last week, Abbott announced a voluntary recall of several baby formulas after reports of bacteria […]

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Are these Amazon domain registrations really necessary?

Sending Alexa to space and flushing money down the drain. Lockheed Martin announced last week that it worked with Amazon and Cisco on technology for space flight. Essentially, they’re going to test how Amazon’s Alexa and Cisco’s WebEx could help in space flight. This is a very B-to-B play without a consumer angle. I don’t […]

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Walmart registers defensive domains for its U.S. CEO, but…

These domain registrations don’t make a lot of sense. Walmart has registered over 20 domain names related to its Walmart U.S. CEO John Furner. Companies make these sorts of “defensive” domain name registrations all the time, with the hope of keeping domains out of the hands of detractors. It’s mostly a futile effort. For example, […]

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“Breach” is the new necessary defensive domain registration

Hertz registers data breach domain names. More companies should do this. These days it seems like the question isn’t if a company will suffer a data breach or hack, it’s when. When a company suffers a breach it usually rushes to register domain names related to it. That’s what happened with the massive Equifax data […]

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