Waitr hasn’t heard the memo, that kind of branding died many years ago! Considering the fact that Waitr “sounds like” Waiter, you instantly have a branding problem.
Add to the monumental problem of the “sounds like” doesn’t match realization, Waitr uses yet a different domain name than it’s branded name, Waitr. Wait, what? Waitr isn’t Waitr.com? Nope, WaitrApp.com. Double trouble or is that triple trouble!
Oh, come on now!
I’d rather take a daily kicking in the nuts than do … Read the rest
Wait’errrr A Minute, Huh
Many websites use sub-domain names to organize or help direct people to specific spots on a website but do these sub-domains and how individuals promote them, result in visitors visiting the .com domain name instead of the actual sub-domain promoted?
I always shake my head when I see a company promote a sub-domain in advertising, because I know it causes confusion. Most of the time, it results in the user forgetting the . and creating an entirely different domain … Read the rest
Do Sub-Domains Lead To .com Domain Visits?
I feel like I preach the importance of owning an exact match domain name until I’m blue in the face but the fact is, there are SO many companies that complicate things dearly and do not own EMD’s!
There are a lot of companies who do understand the importance though and I will continue to point them out with facts and numbers! If you missed an earlier mention, Y Combinator, a well established incubator of startups provided a brief hit … Read the rest
Domain Wise: Greylock Backed Company Domain Names
I dislike nothing more than a company without a matching .com domain name! I think it’s a distraction that is very costly and something that a startup can avoid when naming early on!
So, where do you start your naming process? Domain names, really!
Yes, you can come up with some words in general that you like but as soon as you have a couple in mind, the very next thing you need to do is check the domain name … Read the rest
Naming A Startup? Start With Domains
Here is a situation IMO where one company understands the importance of domain names and the other doesn’t!
Amplify Snack Brands acquires Boundless Nutrition on May 3, 2016 for an undisclosed amount. Boundless Nutrition has the branded product Oatmega, which is the flagship product for the company and the main focus on its website. A second product is called Perfect Cookie.
The main domain name used by Boundless Nutrition for Oatmega and Perfect Cookie? GiveBar.com ?
… Read the rest
Amplify Snacks Acquires Boundless Nutrition, Quickly Acquires Domain Names
I have complied data from DnJournal.com’s Top 100 reported (most high value domain name sales go unreported) domain name sales for the past 6 years and have broken them down to give you an idea of what you will need to budget to purchase a premium .com domain name.
The following data is from the years 2010-2015 and are confirmed reported domain name sales.
By The Years: Top 100 Total Reported Domain Name Sales
- 2010 ~ $43,098,336
- 2011 ~ $23,081,833
… Read the rest
How Much To Budget For A Premium Domain Name
Domain names are vital in the fight for the first page on search engines! Search isn’t everything, but consider that 89% of customers begin the buying process at a search engine, it can not be ignored! Domain names are key to branding AND cost savings to those expensive PPC ad campaigns and greatly help with organic rankings!
How is your website(s) ranking for important keywords to your products or services? If you don’t know, you are missing out!
Search engines … Read the rest
Domain Name VS PPC Advertising
Domain names are powerful, unique and a really great marketing tool!
Domain names are a piece of the marketing puzzle but can be a very important one. There are many reasons domain names are important in marketing but here are some key points I would like to point out.
Options! Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know … Read the rest
Marketing With Domain Names
Tens of thousands of domain names expire every single day. That alone is pretty interesting when you consider the $ involved in simply registering a domain name. Lets say, some 85,000 domain names (which is a pretty accurate estimate) are released from the registries each day. $10 per domain on average, for 1 year registration and that is $850,000! Now consider that many of these expired domain names have been registered for years, some even for 20+ years! Also consider … Read the rest
Tracing Why A Domain Name Expires Can Be Interesting
Some things to me simply make sense and “why” a brand does or doesn’t do the make sense thing is not always easy to understand. We are all different is one easy answer. Maybe they simply didn’t think of it, is another potential.
So today I wanted to touch on a new startup and some things that I see that they have missed relating to domain names and confusion created by some things they are doing.
Brand name: Booster Fuels… Read the rest
Boost Your Brand, Cover Your Ass