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Domain Shane’s Daily List of Domains at Auction for Thursday May 4th

Domain Shane Domain Shane: Over the last few days I’ve been spending extra time doing two things. Making sure my names are listed on Afternic.  And putting BIN prices on all but my best names.  If you have the money to buy and hold forever hoping you will be the next Rick Schwartz then you can do that.  For me, it has become obvious that you can’t just sit and wait for offers.  The most important thing you can do is get your name into the search box of as many people as you can.  Type in or search, you want the potential buyers to know your name is for sale and the opportunity to buy it.  As simple as it sounds, I can go to almost everyone’s portfolio and find a ton of names that are just sitting there with no path to purchase.
I have not done a great job of it and every time I see Josh selling a name it reminds me I need to do that as well for all my names.  Sedo, Godaddy, Afternic, Efty.  You need to be listed at all of them.  Efty for landing and no commission, Sedo because people still search for names there.  Afternic and Godaddy because more people register names there than anywhere and your name will pop up with a price when someone types it in.   I don’t even mind that places like eNaming list my name likes its their own when people search.  Because I own the name and if she gets a good buyer I still win.
There is certainly an art to pricing but not as much as people like Mike Mann will make it seem.  There are psychological price points.  Industry price points.  And lots and lots of guessing.  Historical data will help guide and people like Huge Domains have tens of thousands of sales to help guide them on pricing.  If I find a name of similar quality I will price my names similarly.   Mostly because I’m lazy and its easier.  That, and the fact I’m usually pulling a price out of my ass. Might as well pull it out of theres. Here are today’s names.    Click for Current Price
Quote Of The Day  “Never regret anything because at some point it was exactly what you wanted” 
Domain Of The Day:  TheCarolina.com  Big fan of “the” names.  This one is cheap right now.   18 years old

Godaddy Domains That I Like With Multiple Bids
900009.com   Great pattern here. Going to be highly sought by the Chinese market
Independents.org     Good for anyone or anything that’s non affiliated.  20 years old
SecondWives.org   Almost everyone has one.  I think there is even a new show about them
BaliFashion.com    16 million google results can’t be wrong.   1999 domain
PoliticalUSA.com   Nothing hotter than USA politics
ShowcaseAuto.com    Sounds fancy.  They might have NEW Priuses
KKON.com and YIHW.com    The two LLLL.com on the GD board today
Wizoa.comItico.com  and Exoba.com  A few nice 5L.com
Domains That I Like With One or No Bids
AmishLife.com 18 years old. Solid name for documenting daily Amish life. $12 would be a steal IMO
TheDailyGourmet.com Great name. I think the “the” at the beginning is actually preferable
HealthTracker.org The dot com would be a six figure name, soooooooo
NoMoreHunger.org Dot org is perfect here. Hope it happens. No bids
SafeRefuge.com This name became much more valuable once Sanctuary Cities became a thing. But no bidders
MillionaireVillage.com Also known as Greenwich Connecticut. No bids
ShortFilmFest.com These exist. Might as well name it appropriately
VacationPleasures.com Sounds a bit adult but vacation always sounds nice
SeduceAnyGirl.com Looks like a site that would be at the bottom of the page on OutBrain
PetBelt.com I have no idea what its for but pet everything has a chance to sell
AngryPenguin.com Penguins can get pissy. No bids
HomeWagers.com Probably pushing it but good online sports betting name
SaveTheHuman.org I can already see it on a bumper sticker. So many people care more about animals than fellow human beings
Jixaw.com Interesting way to spell jigsaw
Some Nice 6N.com if You’re in to That Type of Thing
Other Godaddy Domains With Bids

Namejet Auction
Hippoe.com       People will think Hippo or Battlecats character of the same name
RodentTrap.com     Tons of ads for the product and everyone hates rodents      6 bids
RiskFreeTrial.com  Risk free my ass.  You’re going to bill me for shipping and monthly renewal until I remember to cancel it
ShortStories.com  My favorite name on the board.  Then again, I love short stories
Pennie.com   Girls name.  A girls name get good prices
Revelo.com  Reveal in Latin.  I think.  I took entomology but I figured its close enough to etymology that I should know word meanings as well as bugs
BumpIt.com   See these silly things on TV ads
55115.com  the low amount of bids shows that 5N have fallen out of favor with everyone but the Chinese.
Have a name at auction and need more exposure? Send me an email. I Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by me, Shane . (ie you click through and purchase a name you like) or an occasional paid listing. Everything I say is based on my own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or my opinion is correct. I hand choose my names but I am paid to make this list by the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good
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Revised ICANN Procedure for Handling Whois Conflicts with Privacy Law: Assessment and Next Steps Now Available for Public Comment

DomainPulse.com DomainPulse.com: ICANN today (3 May) published a paper, “Revised ICANN Procedure for Handling Whois Conflicts with Privacy Law: Assessment and Next Steps,” for public comment. Read the Revised ICANN Procedure for...

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Escrow.com’s Domain Concierge Service Helped Close an Acquisition

Domain Shane Domain Shane: In early 2016, Escrow.com launched their Domain Concierge service, but I had never used it until recently, when the seller of a domain I was trying to acquire specifically requested it.
The seller was not a domainer, and was not familiar with or comfortable with the domain sales / transfer process. As they were reading through the Escrow.com site, they latched onto the Domain Concierge service, which made them more comfortable about the security of the transaction.
With the service, the primary difference from a typical Escrow.com transaction is that Escrow.com takes hold of the domain in their account, as compared to a seller transferring a domain directly to the buyer.
With Escrow.com taking control of the domain, this eliminates the uncertainty about whether or not the buyer of a domain actually received it, versus some concerns about a buyer or seller playing games with WHOIS information. This in turn eliminates the requirement for the inspection period.
Ultimately, the service made the seller of the domain comfortable moving forward in the transaction, so the additional cost of a couple hundred dollars was well worth it to get the seller over the final hurdle, and get the domain in my account.
Because of the additional cost, it’s not a service I want to use with the majority of my transactions, but it’s definitely a service to keep in your toolkit when negotiating to buy or sell a domain.

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Warning: BSH.com is a stolen domain name – do not buy

Morgan Linton Morgan Linton: I received a notification last night that the domain name BSH.com was stolen out of a Go Daddy account. The owner and Go Daddy are working together to determine how this happened but it looks like someone is now trying to quickly sell the domain name to get rid of it. If see this domain […]

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Boulder Startup Week: Innovators, educators, tacos

Whats Your Name Whats Your Name: Boulder Startup Week is May 15th – 19th and we’ve yet again barreled into as many venues as possible. We’re hosting the world-renowned Hack the Dot on Monday night, will be buying coffee for the Tuesday morning Boulder Open Coffee Club, will shoot a lot of video all week long and, just in case we’ve overstayed […]
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Brand Control: The Next Stage for Digital

CircleID CircleID: Social and Digital Marketing are two of the fastest growing, and arguably the most important, pieces of branding today.

According to eMarketer, 2017 digital marketing expenditures will account for 38.4% of total ad spending and are projected to be almost 45% by 2020. This is double what they were just a few years ago and growth doesn't seem to be slowing down.

While this exponential shift in marketing has allowed companies like Airbnb, Uber and Dollar Shave Club to disrupt traditional markets seemingly overnight, the high demand for paid digital marketing inventory has also come with ever-increasing cost and challenges to traditional brands.

Not only can digital ad spending often feel like throwing money into a black hole, but the industry is still looking for sufficient accountability and standard measurements. From Proctor and Gamble's CMO putting the industry on notice at IAB's annual conference to Google opening up YouTube and ad platforms for a measurement audit, the good news is that a strong desire to create a better experience exists from all sides — publishers, advertisers and agencies.

This pursuit of a better experience is more important than ever, as brands and small businesses continue to encounter expensive obstacles (such as competition for their own keywords in search) and learning curves (with new channels such as programmatic native). Additionally, there is limited analytical data on the navigation of customers inside walled gardens such as Facebook and Instagram, which create a blind side of marketing that is hard to quantify and difficult to plan for.

Positive change will happen, but it will take time, and for many brands these measurement standards are not the only problem.

The Shift to Branded Property and Enhanced User Experience

As the internet grows, so does the responsibility of brand managers to keep control of their brand online. For some brands, this means investing heavily to own all of their digital landscape. For others, it's a focus on optimizing the user experience. Some will do both.

The signs of this shift are subtle for the moment, but are starting to show everywhere. For example:

Amazon recently announced the launch of a new video conferencing and work collaboration service on one of their branded extensions, Chime.aws.
Brands are opting to revert back to advertising their own URLs instead of hashtags or social handles. Marketing Land reported that hashtag usage in Super Bowl ads for Super Bowl LI dropped by almost 50% from just three years ago.
Over 400 brands now have delegated branded domain name extensions, such as Nike (.nike), Adidas (.adidas) and BMW (.bmw).
Barclays and Canon have (presumably) already invested millions to rebrand from .com.
Branded URL shorteners are showing higher ROI data than traditional third-party URLs.
Brands who realize the greatest future ROIs may be those that focus on branding every piece of their digital footprint and further focus on stronger user engagement measures, like the…

...Bounce-Back Rate (BBR)

The BBR is the percentage of people who visit your site, cannot find what they need, leave your site, go back to Google, search again and come back to your site.

Similarly, what percentage of your customers saw your recent TV commercial but thought that using Google was the best way to connect with the promotion or product you've just spent millions of dollars telling them about?

This is not a real measurement, nor is it likely trackable, but it should be something every brand considers. It's very different than the one-way bounce rate, and much more important.

It's also quite ironic, really. Brands spend money on people who manage search ads. They, in turn, spend money on search publishers, who then monetize search space for partners. Much of the entire digital marketing ecosystem comes down to search ads. Yet many brands never engage the power of site search to keep customers once they arrive.

Somewhere along the way, many brands forgot about enhancing their own user experience. Again, it's the ultimate irony: Brands spend millions on placing in search results every month, but often pay no attention to the search results on their own site.

Unfortunately, for many brands, job security and compensation are often based primarily on ROI performance for ads, and ad managers often fall into comfort zones simply measuring ad spend and sales. Website and UI development are often another department's responsibility. And therein lays the challenge. Somewhere along the way, many brands simply forgot about enhancing their own user experience.

A user's experience is often the single most successful path to profit.

Google and Amazon have dedicated teams building search, yet many brands place the responsibility of site search with IT. They couldn't be more wrong.

In fact, it's so obvious that it's painful at times.

For Example, a visit to the Barclay's home page will see the company has shifted to a branded .barclays domain name extension for a fully branded experience. A move which not only provides Barclay's much more brand control for marketing, but also for delegation of new domains and reducing the need for aftermarket domain name acquisitions.

However, the user experience needs work. For consumers who use the search box to search for "credit cards", outdated press releases from 2010 comprise the Top 3 results. No top result suggests applying for a credit card or even helps you understand what card options are available.

How about suggestions for related products?


What will a customer do?

Many will go back to Google and search for credit cards, giving an opportunity for many competitors to grab their attention.

And Barclays is not the only one.

Let's try another key brand: General Motors.

A visit to GM.com is hopeful, but as soon as you start typing, you'll notice there is no suggestive search and you now have to think about what you're looking for. Say that you (finally) figure that out and want to search for "GMC Terrain" — the actual search results are reminiscent of a 1940's classified newspaper listing (not to mention the first two results are duplicates).

Viewing search results on many brand websites is almost like opening a version of the Yellow Pages — except before the Yellow Pages were yellow and before they were alphabetical and in groups. In fact, it's nothing like the Yellow Pages. The Yellow Pages seems like a futuristic space rocket compared to the way many brands treat their own site search.

Some brands do get it.

Home Depot and Lowes, for example, are incredibly refreshing sites to visit. They not only include suggested search (which should be mandatory for any consumer brand at this point), but also incorporate images into the results.

We not only live in a one-click world, but also in a world where people share things that look nice. And people leave sites when they can't find something, or go back to Google and search — giving your competitors a second chance to snag that customer you just spent money on.

Think about this again:

Brands spend millions to attract consumers. But then, when the consumer lands on the brand's page and cannot find quick answers to their questions, they literally leave the brand's site, go back to Google and are shown competitor's ads again. This is after you paid for the click, and already had them on your site. Can this Bounce-Back Rate (BBR) be measured?

Yep. That's how many brands operate today.

In fact, it gets even more obvious when you think about it.

How many of your own employees use Google to find stuff on your company site? Imagine how customers feel?

The future of branding may be branded extensions, however, if anyone is interested in ROI it might just be worth securing a team who understands the user experience before diving in.
Written by Alan Dunn, Managing DirectorFollow CircleID on TwitterMore under: Domain Names, Intellectual Property, Top-Level Domains

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MacBook Air

Domain Flipper: Characteristics and size are leading many to discuss whether the new design of the MacBook Air is really a disguised netbook.But what is really the new MacBook does not come to the case. What sii is totally clear is that the design of ...
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