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Take Me To The .Shop Page, Nike!

I Want My Name I Want My Name: As many of you know, limiting mouse clicks is the key to speeding up tasks. Buttons and clickable links are great for usability and lowering learning curves, but you know a site is great when you can get around without taking your hands off the keys.
Even better though than limiting necessary mouse use is creating short, predictable URLs to specific pages. Here’s an example.
This morning I was looking online for some new soccer cleats, so I headed to nike.com to see what they had. Here was my path: Nike homepage > hover over ‘MEN’ > click ‘Soccer’ > click ‘Soccer Cleats’. Admittedly, there was a simpler path I could’ve taken: Nike homepage > tab, type in ‘soccer’.
But here’s a simpler option: just type in nike.shop/soccer. Right now nike.shop is a simple redirect to nike.com, but if they used .shop as a direct path to the page where the shopping happens, they could create predictable paths from there – .shop/soccer, .shop/baseball, .shop/running, etc. There would admittedly be a learning curve to train people to use the .shop ending, but since Nike’s already using .shop as a redirect, why not make it useful?
(Note to Nike if you’re reading this: Sorry to pick on you directly… love your shoes!)
Take note, other brands – you could be putting .shop to good use, making you a real nTLD pioneer. We have .shop on sale through the end of the month, so no excuses!

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World’s Biggest Ad Company Sends $200M to Snapchat; Improve Your Mobile Advertising Campaign

The Frager Factor The Frager Factor: The Cold Calling Era Is Freezing Over; Branding Should be Managed by CXO, NOT CMO; Amazon said advertising will become a 'meaningful part of the business' in; Watch Elon Musk’s TED talk on his grand tunnel plan, self-driving cars and more; McDonald's Does Something Remarkable, But Don't Get Too Excited Just Yet; For At-Risk Youth, Designing These T-Shirts Is A Way Into The Creative; The

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101Domain debuts new and improved domain search

Morgan Linton Morgan Linton: 101Domain has been one of my favorite places to buy ccTLDs for years and along with having the biggest selection of ccTLDs out there they also have really good pricing. One thing I’ve always appreciated about 101Domain is that they’re always adding new features and innovating to make the experience better for their users and […]

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International Optical

Domain Flipper: If ever there was any doubt that the LED is the dominant technology in lighting, just look around to realize otherwise. They are virtually everywhere. Castle Harlan often expresses his thoughts on the topic. From standard indicators on...
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Notebook Or Tablet – Which One Is Right?

Domain Flipper Domain Flipper: The comparison shows, who which device can work better me as a technology fan stands often the question, whether we should rather choose a notebook or do you prefer the modern Tablet PCs. This is often a question of the requirements, benefits, and also the costs. Both parties have their pros and cons to offer and only you can decide what is right for one. The ALLROUNDER: The notebook for frequent users of the notebook is like a small PC, however much mobile. You can work anywhere, play, and surf. Assuming the battery lasts so long or it has connected the notebook to another power source. Now the battery is often a disadvantage of the notebook. In most cases, the battery is no longer usable after 1.5 years and must be replaced by a new. It is no problem today, spare parts for the notebook to buy more inexpensive and convenient, assuming is the model not too old. To broaden your perception, visit Steve Wozniak. So that these problems are not so often, something should a notebook deeper in the Pocket access and attention to quality. Especially in the area of memory, cheap models leave some wishes. However, a large amount of memory, a high-quality hard drive or SSD offers the high-priced models. Of course your own notebook can also be retrofitted. Additional information is available at Peter Asaro . Over time, it can also happen...

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