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L’Oreal is using “closed generic” .makeup in an interesting way

What do you call a registry that defensively registers names on behalf of the very people that would be its most likely customers if the TLD weren’t so hideously overpriced? L’Oreal, apparently. About half of its .makeup new gTLD comprises the names or nicknames of social media “influencers” in the make-up scene, and they all […]
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Want a .makeup domain? It will soon cost over $5,000 per year

Price of new registrations will increase substantially next month. A number of large brands applied for generic terms in new top level domain names with plans to keep them for their own use. The ICANN community put the kibosh on this idea, mandating that generic strings be open for registration. But there was a big […]

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