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Macy’s gives up .macys domain

Company never used the dot-brand top level domain. One thing that perplexes me about new top level domain names is that I keep hearing there are companies frustrated they can’t get their own, yet very few owners of so-called “dot brand” domains use them. Companies actively using the domains are uncommon (although there are some). […]

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dot-brand, macy's, new top level domains

Mastodon is a boon to new top level domains

Many servers have chosen new top level domains, with .social the big winner. Twitter alternative Mastodon has been getting lots of attention after Elon Musk’s takeover of Twitter. Mastodon is built on open source software. Rather than signing up for the main service like you do with Twitter, Facebook, or TikTok, you join a server […]

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Mastodon, new top level domains

.Ses heads to the chopping block

Another dot-brand top level domain bites the dust. Satellite communications and broadcast company SES S.A. is terminating its top level domain name. The company was granted the .ses top level domain name in the 2012 round. It hasn’t used it for much; Google has only indexed astra.ses and the obligatory nic.ses. Astra.ses forwards to ses.com, […]

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dot-brand, new top level domains, SES

Which top level domains are truly popular, part two

Which domains get used the most? Last week I wrote about DataProvider.com’s analysis of new top level domains and which ones are popular. As I mentioned in that post, there are lots of ways to measure new TLD popularity and none of them are perfect. But I think we can all agree that looking at […]

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new top level domains

Which top level domains are truly popular?

A new analysis shows that you have to dig deep to remove the noise in new TLD stats. The new top level domain leaderboards are junk. All it takes to get onto leaderboards that measure total domains in the zone is to sell your domains cheaply. Some companies have dug into actual usage, but this […]

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new top level domains

Radix reports (another) strong half for premium domain sales

Premium sales continued momentum in first half of 2022. Top level domain registry Radix has revealed its premium sales data for the first half of 2022, and it’s up and to the right. The company estimates that registrars pulled in $3.82 million from selling its premium inventory in the six months ending June 2022. It’s […]

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new top level domains, premium domains, top level domains

Identity Digital and TLD marketing – DNW Podcast #394

Why a domain company changed its name and is launching a big campaign this week. Donuts announced that it rebranded to Identity Digital last week. On today’s show, Identity Digital CMO Mina Neuberg and Sr. Director of Brand and Marketing Communications Kimberly Michener come on the show to discuss why it rebranded and a big […]

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Identity Digital, new top level domains, Podcasts

Can registries reclassify your domain as premium before renewal?

A reader asks about registries moving domains into premium pricing. Domain Name Wire reader Collin Love reached out to me recently with a question about premium domains in new top level domains. Premium domains are those priced higher by the registry. Most premium domains come with a higher initial registration fee and higher renewals. Collin […]

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new top level domains, premium domains

GoDaddy acquires two TLDs, PIR completes acquisition of 3 Donuts domains

Five top level domains change hands. ICANN has published five registry agreement assignments. First, GoDaddy Registry has acquired .study and .courses from Open Universities Australia Pty Ltd. Each domain has about 3,000-4,000 names in the zone. The names are currently marketed for around $20-$30 per year. GoDaddy Registry already provided the backend registry services for […]

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godaddy registry, new top level domains

What’s going on with new TLDs? – DNW Podcast #389

Digging into recent new TLD data and marketing efforts. New top level domains seem to have some wind in their sails after a decade on the market. Radix, for example, saw revenue grow 35% last year compared to 2020. Today, I chat with Radix’s Senior Director of Channel Partnerships, Neha Naik. She talks about what’s […]

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new top level domains, Podcasts