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Identity Digital and TLD marketing – DNW Podcast #394

Why a domain company changed its name and is launching a big campaign this week. Donuts announced that it rebranded to Identity Digital last week. On today’s show, Identity Digital CMO Mina Neuberg and Sr. Director of Brand and Marketing Communications Kimberly Michener come on the show to discuss why it rebranded and a big […]

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Can registries reclassify your domain as premium before renewal?

A reader asks about registries moving domains into premium pricing. Domain Name Wire reader Collin Love reached out to me recently with a question about premium domains in new top level domains. Premium domains are those priced higher by the registry. Most premium domains come with a higher initial registration fee and higher renewals. Collin […]

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GoDaddy acquires two TLDs, PIR completes acquisition of 3 Donuts domains

Five top level domains change hands. ICANN has published five registry agreement assignments. First, GoDaddy Registry has acquired .study and .courses from Open Universities Australia Pty Ltd. Each domain has about 3,000-4,000 names in the zone. The names are currently marketed for around $20-$30 per year. GoDaddy Registry already provided the backend registry services for […]

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What’s going on with new TLDs? – DNW Podcast #389

Digging into recent new TLD data and marketing efforts. New top level domains seem to have some wind in their sails after a decade on the market. Radix, for example, saw revenue grow 35% last year compared to 2020. Today, I chat with Radix’s Senior Director of Channel Partnerships, Neha Naik. She talks about what’s […]

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Radix posts $38 million revenue in 2021

Revenue jumps 35% year over year. Privately held top level domain name company Radix reported some of its financials today. The company grossed over $38 million in revenue in 2021, up 35% from 2020. That number is net of all discounts and rebates. Radix’s net profit was up 60% during this period. Most of the […]

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MMX offers 26% premium in latest tender offer, plans to delist

Company that sold its assets to GoDaddy is returning cash to shareholders and winding down its operations. MMX (AIM: MMX), aka Minds + Machines, is offering its remaining shareholders 10.4 pence per share to surrender their equity in the company. The top level domain name company sold its domain names to GoDaddy last year and […]

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Non-.com sales – 2021 top stories

Domains ending in something other than .com sold briskly in 2021. .Com is king. It’s a fair statement. .Com is the largest namespace with nearly 160 million registrations. .Com dominates the domain aftermarket, too. But for domain investors who dis non-.com domains as an investment, 2021 seemed like a wake-up call. The best example comes […]

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Namecheap releases 2021 domain data

Registrar reports top TLDs, renewal rates, and aftermarket sales. Namecheap published its 2021 Namecheap Domain Insights & Trends report today. The report provides data on top domain choices, renewal rates, and early sales on its new marketplace. The share of .com at Namecheap slipped from 48% in 2020 to 45% this year. The company sells […]

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NFTs trip up Uniregistry’s top level domain auctions

A marketing stunt gone horribly awry? Frank Schilling’s top level domain company UNR auctioned its 23 top level domain names at the end of April, grossing more than $40 million. To date, none of the TLDs have transferred to the winning bidders. The holdup is due to what seemed like a marketing stunt to take […]

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That time everyone piled into .XYZ

End users are buying .xyz domains. How did we get here, and what happens in the future? Yesterday, Square announced it was rebranding its corporate umbrella to Block and chose the domain block.xyz for its website. Block also uses spiral.xyz for one of its operating businesses. If you’re suddenly surprised that companies are using .xyz […]

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