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L’Oreal is using “closed generic” .makeup in an interesting way

What do you call a registry that defensively registers names on behalf of the very people that would be its most likely customers if the TLD weren’t so hideously overpriced? L’Oreal, apparently. About half of its .makeup new gTLD comprises the names or nicknames of social media “influencers” in the make-up scene, and they all […]
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