Keywords in domains don’t equal trust

I Want My Name I Want My Name: Google’s search algorithm, whether we want to believe it or not, is probably the most important algorithm the world has ever created. There are competitors to Google’s search (DuckDuckGo, Baidu, Facebook, etc.), but the internet still basically runs through Google.
But Google’s search isn’t perfect, and even though the algorithm is optimized to send you exactly the results you’re looking for, a human factor still comes into play — trust. Do we trust the results? Has the algorithm been duped to deliver low-quality content instead of the high-quality stuff we’re looking for?
So I was searching for “resistance band exercises” last night because I have some resistance bands being delivered and I want to train like a pro (or something like that). Here are the domains of first five results Google served me:

One of these domains is not like the others. I’ll go through them again, but with my initial thoughts included (these are just gut reactions purely based on the domain name): - This seems like a questionable mix of bro culture and a BuzzFeed knockoff. Given my exercise-related search, this might be perfect, but it’s not going to be the first thing I click on. - Yep. This is probably what I want. It has the right combo of workout authority and daily motivation. - There’s probably some real content here, but the word “fitness” makes me think of 80’s fitness videos — big hair and neon spandex isn’t what I’m looking for today. - This seems geared towards the Oprah audience. My mom would click on this. - 75% chance this is SEO spam. RED ALERT.

The takeaway here is that when you’re naming your site, try not to hit the nail too perfectly. Brand names and domains are subjective, but keyword stuffing is objectively bad (most of the time — I’m sure there’s an exception).
The best beer reviews aren’t going to be on; they’re going to be on a brandable domain like Similarly, you wouldn’t want to buy a domain from a company called That’s not a brand; it’s a description.
Use your best judgment when choosing a domain name for your brand. If it seems spammy, it probably is.
A quick word on SEO
The sad truth is that sites like probably get thousands of hits a week because of prime search placements (the algorithm is clearly fine with keyword stuffing). And because creating spammy affiliate sites is a profitable endeavor (I’m just assuming is an affiliate site), you might be inclined to pick up a domain like that yourself.
Well, fine. If you’re looking for some kind of temporary spammy profit, then go for it (there’s nothing “wrong” with being spammy for profit — I just don’t like it). Just know that Google tweaks its search algorithm all the time to deliver higher quality results to its users. Eventually, they’ll wise up to keyword stuffing and stop sites like this from appearing on page one of searches.

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Afternic: how and where to sell and buy domain names (registrar list)

I wrote an article about some Afternic Fast Transfer price changes and tried to find out what registrars are Afternic Fast Transfer partners. That didn’t turn out to be so straightforward. It seems that not all gaining registrars are losing registrars. This means that people can buy domain names are more registrars but people have …

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A comprehensive look at the final auction prices, closeouts and more from the auction list posted on November 5, 2017. 

If there is an asterisk (*) next to a price, it means that the name was at auction from a private seller (rather than an expiring name) and may have had a reserve.  I’m only showing where the price was when the auction ended, but the name may not have sold if a reserve was in place.



Top 10 Namejet sales for yesterday as listed on Namebio. $5,099 $3,434 $2,811 $2,589 $2,272 $2,255 $1,600 $1,500 $1,411 $1,311

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Non-com sightings : Dot .AWS plants the flag for Amazon!

Keeping track of non-com domains “in the wild” can be an entertaining and educational pastime; many such web sites are submitted by DomainGang visitors and readers. The latest one we received, is from domain investor and culinary wizard, Maxwell Arnold, who travels a lot between Canada, the US and Europe, both for business and pleasure. […]

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Apple gets Reverse Domain Name Hijacking decision in cybersquatting dispute

Dairy company tries to get domain name through cybersquatting complaint. Apple (NASDAQ: APPL) has successfully defended its domain name in a cybersquatting dispute. The World Intellectual Property Organization panel hearing the case decided that the complaint was brought in bad faith. Comercializadora de Lacteos y Derivados, S.A., a Mexican producer of dairy products […]

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Can Blockchain upend the domain aftermarket? – DNW Podcast #159

Blockchain might be able to decentralize the domain aftermarket. Everyone is talking about blockchain. Can it have a major impact on the domain name aftermarket? On today’s show I talk with Reza Sardeha, a co-founder of domain name aftermarket service, to get to the bottom of it. Reza believes Blockchain can transform the industry […]

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