When Banks compete for a dot .BANK domain name

Dot .Bank domains are strictly issued to bank institutions only, and they are gaining traction among the tech-savvy financial companies. As a regulated new gTLD, dot .Bank has a slow rate of increase, with 2846 domains currently in use. There is an issue, however, when banks with similar names compete for the same domain. Take, […]

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Domain zone file processors under-reporting .Boston numbers

There seems to be a large gap between the reported numbers for dot .Boston, and the actual number of domain registrations. As we reported yesterday, dot .Boston had a nice first day with more than 2,000 registered .Boston domains. These numbers came directly from the .Boston Registry, MMX. However, domain-tallying web sites, ntldstats and namestat, […]

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The harsh reality of social media growth

I Want My Name I Want My Name: Getting off Facebook and Twitter is easy to talk about, but the thought of actually doing it is full of mental landmines. How do you spread the word of your brand? How do you get people to care?
Well here’s the harsh truth: popular social media accounts don’t become popular by accident. They’re popular because they put in the legwork – the person or people behind them were actually social. They created a great product, talked to journalists, build a network, talked to vendors, spoke at conferences, sponsored events, attended events, etc., etc.
The internet isn’t really an “if you build it, they will come” place anymore. You don’t just get word-of-mouth growth because you exist. You have to earn it.
Enough with the tough stuff though – there’s an opportunity here. Starting a website you hope to grow – even the smallest blog – is hard work. You have to plug away at it every day. But most advice you’ll find in 2017 will tell you that you need an active Facebook, Twitter, Instagram, etc. account to make it. My advice? Reinvest that time into actual work.
Build your product, use your web presence as your backbone, and go sell it. If you’re making pastries, go talk to places that can sell them. If you’re writing a sports blog, go find an athlete to interview. If you’re a photographer, start talking to galleries or event centers. Growth takes a plan, and that plan can’t just be to tweet X times a day and hope to get retweets.
I’ll end it with this, and I’ve been saying this for years: Apple is the biggest, most iconic brand in the world, and they hardly spend any of their enormous resources on social media. Their verified Twitter account with 1.43 million followers has never tweeted. Their @itunes, @applemusic, and @appstore accounts just auto-tweet promos with no customer engagement. They don’t care about Twitter because they don’t need Twitter.
Apple prides itself on creating timeless product lines and carefully crafted messages, while social media is designed for off-the-cuff remarks and mistakes. We should all try to take the lead. Relentlessly build the best, most perfect product you create. Promote it carefully, then let your product speak for itself. And take the time to solve the problems of your customers in the most efficient way possible (hint: identifying problems 140 characters at a time isn’t the answer… email and/or face-to-face communication is key).
Building a brand without social media is just as possible in 2017 as it was in 1997. You just have to work at it. There are no shortcuts.

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Eight more gTLDs get Chinese licenses

DomainIncite DomainIncite: Radix and MMX have had four new gTLDs each approved for use in China. MMX has had .work, .law, .beer and .购物 (Chinese for “shopping”) approved by the Ministry of Industry and Information Technology. Radix gained approval for .fun, .online, .store and .tech. The approvals mean that Chinese customers of Chinese registrars will be able […]

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TLDH applies for 92 gTLDs, 68 for itself

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ICANN 61 in San Juan, Puerto Rico : Will they have power?

The devastation that hurricane Maria brought to Puerto Rico is immense, and currently only 10% of the island has power. Millions of Puerto Ricans in San Juan and elsewhere depend on food rations to survive. Domain investors living in Puerto Rico, such as Rick Latona, are grateful to have escaped the hurricane’s wrath. Progress is […]

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