Daily Domain Picks 5-31-17

Daily Domain Picks 5-31-17   Go Daddy Auction Picks 5-31-17 Powered by ExpiredDomains.com DigitalSun.com My favorite name on the list, not saying it’s the most valuable I just like it for an online publication, etc… Mosmo.com 5L.com that are easy to pronounce and spell, currently over $200. PhotoEgg.com sounds like an app Full List 3BL.com […]
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Whose domain?

He pays annual fees to keep a web site and domain name in his name. He also has property registered under his company name. So he is concerned ...
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Why This Domain Expert Has Stopped Talking About Domain Names

CircleID CircleID: I'm lucky enough to spend my working life helping some of the world's largest brands drive their .brand TLD projects.

The excitement and the challenges of this space stem largely from the fact that this is a new innovation; and when you're working with something truly groundbreaking, naturally there's an element of "learning as you go."

And I'm not afraid to admit, sometimes we get things wrong.

The more I talk to .brand owners, the more they're teaching me where the value of .brands is.

And newsflash: it's not in domain names.

We're becoming more and more aware of the potential of .brands as a true disruptor in digital marketing. While on a basic level, a .brand TLD allows an organization to rethink its domain name strategy, the business and marketing impacts of this asset are much more far-reaching.

But in order to execute on this, we need to get the senior marketers and brand managers on board.

And until now, I (and perhaps we as an industry) haven't done a great job of that.

For many in the .brands space, the challenge of engaging internal stakeholders in .brand projects is heightened by the jargon, history and technical nature of the domain name industry.

While some technical details are of course necessary, it's easy to lose people in the chaos of domain name language — from ICANN to gTLDs to DNS to second-level domains.

So we're changing the conversation.

Instead of 'domain names', we're realizing the power of talking about 'improved customer experience'.

Instead of saying "you can create this new domain", we explain how "customers can find what they want faster and more intuitively".

Instead of talking about websites and web pages, we talk about your holistic digital presence, and the identity it conveys to your audience.

More and more, we're finding our discussions with .brands now include senior marketers and those in charge of branding and customer experience.

And we're quickly discovering that the story we've been telling just doesn't land with this audience… and neither should it.

Because the truth of it is, that .brands are not about domain names.

And talking about domain names to your marketing team could be what's killing your .brand project.

I spoke about this recently in a presentation at the Global Domains Division (GDD) Summit in Spain.

It's a message that's resonated so strongly, we'll continuing the discussion at an upcoming .brands webinar on June 1st — check out more information here and register to attend.

If we as an industry want to see .brands succeed, we need to speak the language of our key audience: the marketers. Not only that, but we need to recognize that the value of .brands doesn't lie in domain names, and instead build an approach that looks holistically at marketing, branding and online identity.

My name is Tony Kirsch and I'm a domain name junkie. But the first step is acknowledging the problem — and committing to discovering a better road ahead.

A version of this post was originally published on MakeWay.World.
Written by Tony Kirsch, Head of Professional Services at NeustarFollow CircleID on TwitterMore under: Domain Names, Top-Level Domains

The post Why This Domain Expert Has Stopped Talking About Domain Names appeared first on iGoldRush Domain News and Resources.

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Domain Flips (ReadyUp.com, Turned.com) and Flops (YIL.com, ShotGlass.com)

Below is another look at a few recent domain flips and flops, with data courtesy of NameBio.

Flips

FreeSubscription.com sold for 6,500 USD recently at Flippa, vs 109 USD on 2017-04-13 at Sedo. Awesome quick flip for the seller….50x if the commissions are 15% over at Flippa. We discussed this name recently as a big flop. Fingers crossed that the transaction closes.

Turned.com sold for 6,995 USD recently at ToughDomains.com, vs 1,750 USD on 2013-09-15 at Sedo. About a 2.4x return for the seller, and the placeholder says a site about self driving cars is on the way.

ReadyUp.com sold for 4,500 USD recently at Sedo, vs 429 USD on 2016-04-06 at DropCatch. Nice 8x return after commission in a year. The buyer’s placeholder site says an “esports team management” site is coming in the fall….I’m assuming they mean stuff like fantasy football.

AmericanElectric.com sold for 7,954 USD recently at GoDaddy, vs 1,008 USD on 2013-05-19 at NameJet. Looks like the domain was a big upgrade from a hyphenated .cc: American-Electric.cc, for the 60+ year old Hawaiian company.

CryptoGold.com sold for 19,000 USD recently at Sedo, vs 600 USD on 2015-04-17 at Uniregistry. For the buyer, the domain is an upgrade from the .de. For the seller, it’s an excellent 25x return.

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Flops

OnlyYou.com sold for 27,000 USD recently at Sedo, vs 26,000 USD on 2015-06-18 at NameJet. Looks like a win until you factor in commissions, then it’s a loss of $3k.

YIL.com sold for 18,000 USD recently at NameJet, vs 22,200 USD on 2016-12-14 at NameJet. The first of two LLL.com sales with losses near 30% after factoring in commissions.

YUO.com sold for 17,000 USD recently at NameJet, vs 19,999 USD on 2016-06-24 at Sedo. The seller lost money on a hold period of a year. I know the buyer has a long term mindset, which will allow him to ride out any negative blips, if they are indeed short term blips. (It doesn’t look like the transfer has occurred yet.)

ShotGlass.com sold for 7,499 USD recently at Sedo, vs 12,100 USD on 2008-12-09 at NameJet. The product / term is well known, but that didn’t serve the seller well in this case…..a loss near 50% after commission.

Note: I didn’t do an exhaustive search of the ownership history of each domain. There are likely cases where there were multiple owners between the sales prices I list.

You can find past Flips and Flops posts here.

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The post Domain Flips (ReadyUp.com, Turned.com) and Flops (YIL.com, ShotGlass.com) appeared first on DSAD.

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