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A poor man’s guide to creating a global brand/domain

The internet is a breeding ground of global brands. Once you get there, you’ll find bankers, designers, manufacturers, payment processors, logistics providers, and many other talented contacts. If you have a good idea, you’ll have every opportunity to get the help and become a global brand. What do global brands look like? One common feature […]

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Branding 2.0 and domains

Image courtesy of various brands While traditional branding (Branding 1.0) focuses on “what”, domains add the “where” dimension to it. Well, I must say that I’m not a branding expert, so my knowledge about branding may be limited. As I understand, Branding 1.0 is about associating a brand with “what”. When you think of a […]
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