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Branding 2.0 and domains

Image courtesy of various brands While traditional branding (Branding 1.0) focuses on “what”, domains add the “where” dimension to it. Well, I must say that I’m not a branding expert, so my knowledge about branding may be limited. As I understand, Branding 1.0 is about associating a brand with “what”. When you think of a […]
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Facebook Acquires React.com Domain Name

Yesterday I reported that Facebook acquired the premium domain name Groups.com and now they have acquired another premium domain name, React.com from its past owners. React is a programming language used by Facebook and is a JavaScript library for user...
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HP Inc. Acquires Omen.com Domain Name

HP Inc. has acquired the premium domain name Omen.com. The domain name was owned by Betty Forsberg and The Charles Forsberg Testamentary Trust (Omen Technology Inc.) according to whois records. A DomainTools screen shot history shows the domain held a ...
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