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ICANN picks comms firm for new gTLDs outreach

The next round of new gTLDs is getting real.

ICANN has selected a communications firm to promote the next round ahead of its launch, and authorized a wedge of cash to pay for it, according to a resolution of the board of directors.

The resolution does not name the firm or the exact amount of money earmarked, because a deal has yet to be signed, but it is worth over $500,000.

In the 2012 round, I believe ICANN worked with long-time PR agency Edelman.

The agency will be responsible for planning the outreach campaign and then executing it over three months ahead of the application window opening, whenever that may be.

The resolution states that ICANN will contract the firm for 50 “instances”, where an instance is a country or industry.

The 2011/2012 outreach campaign came under criticism for not doing enough to entice applications from the global south and emerging economies, something which current ICANN management has said they hope to rectify next time around.

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