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Keyword Research for ecommerce might also be helpful for domaining

Keyword Research for Ecommerce

Maddy Osman wrote a very detailed and excellent piece on keyword research for ecommerce. I think if you are doing ecommerce it’s well worth your time to read it. But also if you are someone who regularly does hand registrations and checks out GoDaddy closeouts you might use the article for ideas.

From the article:

2. Consider Search Intent

Search intent is now key in attracting target customers to your website.

Google’s old algorithm prioritized keyword placement and the number of backlinks pointing to your website. That’s why most keyword research advice recommends using long-tail keywords.

But with the prevalence of low-quality backlinks and keyword-stuffed articles, Google’s algorithm changed to prioritize semantics, intent, and relevance – and keyword research strategies changed along with it.

But some SEOs may still disregard search intent, which is one of the biggest SEO mistakes you can make. Ignoring search intent causes webpages to rank for the wrong keywords or attract the wrong target audience. Both represent missed opportunities and wasted money.

Although expert SEOs each have their own ways of categorizing intent, according to Think With Google, there are four types of search intent:

  • Informational.
  • Commercial.
  • Transactional.
  • Navigational.

When doing ecommerce keyword research, you can identify keyword intent using clues like identifier words or specific ecommerce pages.

For domain investors I think this can be a help in narrowing down what kinds of names you are looking to hand register that might be beneficial to a website that is trying to target a specific niche.

You can read the full article at SearchEngineJournal.com.

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