Home » Articles posted by Kassey Lee

Does TenCent’s adoption of .中国 (IDN China) domains foreshadow a boom?

TenCent just deployed a couple of Chinese IDN domains. Kassey Lee examines if this is a sign of things to come. I was intrigued by the recent news of internet giant Tencent deploying two .中国 domains. Does it indicate a change in China and the start of a boom of launching Chinese websites complete with […]

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Three recent numeric domain sales and possible Chinese meanings

Here are some possible uses for these recent NNNN domain sales. When reading recent domain sales recently, I came across three interesting numeric domains ending with either 98 or 99, which are familiar to Chinese consumers as having the meanings of “being rich for a long time” or “for a long long time,” respectively. The […]

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Here’s a rhyming table for 5-9 for numeric domains

Kassey Lee shares his rhyming tables for numeric domains that can be used to find meaning in China. This is the second part of the entire rhyming table that I’ve developed. It covers the numbers from 5 to 9. For meanings of numbers from 0 to 4, please refer to Part 1. Here are some […]

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Jing Dong demonstrates a smart domain strategy

Jing Dong paid dearly for its domain, but it has paid dividends in the global marketplace. When I look at the logo of top ecommerce operator Jing Dong (京东) (pictured), I can’t help but think about the company’s smart domain strategy that lets it serve both the domestic and global markets. Here is my reasoning. […]

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What domain(s) will the new Beijing-based stock exchange acquire?

These are some domains the exchange might acquire. We’ll see what happens. China will have a new stock exchange in Beijing, but its formal name and commencement date are not decided yet. This gives us plenty of time to speculate on the domain(s) it will acquire. On September 2, Chinese President Xi Jinping announced a […]

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The story of 55.com

A great domain can be used for many different businesses. Domains are addresses in the digital world. Like addresses in the physical world, some domains are good and some are not. A good domain will continue to be valuable even if the business built on it fails. That’s the essence of the story of 55.com. […]

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A domain that rides on China’s global strategy

This company smartly upgraded its domain when it went global. The best deal is where all parties win, and this is also the principle that China promotes in its global strategy. One company must have heeded the advice and even implemented the principle in its domain. Awinic is an integrated circuit (IC) design house that […]

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CAICT report on the Chinese domain industry

This report shows what domains are big in China. The China Academy of Information and Communications Technology (CAICT) recently released a research report (Chinese language only) on the Chinese domain industry. I just finished reading it and found some bits and pieces that may help you understand the domain market in China. Published in July […]

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Fortune China 100 reveals domains wanted by corporate China

Study this list to understand what types of domains large Chinese companies prefer. I’ve been diligently studying the Fortune China 100 list because these large companies can tell us what domains end users in China want to acquire. Recently, I started with the Fortune China list and then used Baidu and Google to locate the […]

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Will China Telecom call this domain owner before the upcoming IPO?

The company is missing an important domain name. It reminds me of an old Godzilla movie called “Size Does Matter”. China produces a lot of Godzilla-size corporations, and China Telecom is one of them. Yet, its corporate executives may have forgotten a strategic move — riding on a brand-matching domain. China Telecom is big, ranking […]

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