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The curious case of YenDai

Pinyin domains are sought after in corporate China. It’s the number one choice for the 2018 Top 100 Chinese Internet Companies, and the majority of them are 2-pin domains. Well known examples are BaiDu.com, XiaoMi.com, and MeiTuan.com. Today I’ll talk about the curious case of YenDai. This name came across my desk recently when I […]

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Domains are addresses – and good addresses will be expensive

Image courtesy of Pixabay.com You may know Hangzhou because of Alibaba, but I know this beautiful city because of the saying “上有天堂,下有苏杭” (Heaven above; Suzhou and Hangzhou below). Recently, Hangzhou was in the news again — not for its beauty but for an address. The address Wulin Tianshui Unit XC0105A, Xiacheng District, Hangzhou was sold […]

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What TechCrunch has taught me about the future of domains

Image courtesy of Pixabay.com I read TechCrunch almost everyday. It’s a real pleasure to enjoy, but it also gives me a glimpse into the future of domains. TechCrunch is an online tech magazine. It features leading internet startups which may one day become household brands globally. Because these startups are also the new leaders in […]

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Is confidential information leaking from your domain?

Image courtesy of Pixabay.com Several years ago, I had an experience which shows how confidential information of your company may leak to outsiders if you don’t own your brand-matching .com domain. The problem highlights human weakness when sending emails. It happened when I was setting up email addresses using a .com domain. I somehow turned […]
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The Chinese domain strategy of Walmart

Image courtesy of Walmart.com Apple has moved its Chinese iCloud data to China and India is considering a policy to require data to stay within its country. National governments across the world will likely impose requirements on local residence of local data as time goes on. The “one .com to rule them all” domain strategy […]
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Why do Chinese companies like acronym domains?

China is the largest owner of liquid domains according to the quarterly market report by GGRG.com. These are very short .com domains such as LL (letter-letter), NN (number-number), and LN (letter-number) .com which can be sold at any time because of a large pool of ready buyers. In this article, I’ll focus on the acronym […]
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Protect your domain names

Two pieces of news I read prompted me to think that companies must carefully protect their domain names. The first one was actually a recruitment ad by American movie studio 20th Century Fox for a domain manager. The second one was about the domain name 864.com being stolen in China. The position of domain manager […]
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