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#8 of 2017: Brands lukewarm to dot-brand domain names

This is the third in a series covering the top stories on DNW in 2017, as ranked by pageviews. The seventh most-viewed story on DNW in 2017 was about McDonald’s bailing on the new top level domain name program. The company had applied to operate .mcd and .mcdonalds. In the summer it informed ICANN that […]

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McDonald’s takes domain names off the menu

Restaurant giant terminates plans for .McDonalds and .MCD domain names. McDonald’s had decided it doesn’t want to run new top level domain names after all. The restaurant chain applied to run the .McDonalds and .MCD top level domain names, but it recently sent termination notices (pdf) to domain name overseer ICANN voluntarily relinquishing the two […]

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