Trademarks owners, organizations and celebrities could find themselves paying the thick end of ten grand for the “peace of mind” offered by the new GoDaddy-led GlobalBlock trademark protection service.
101domain, which often has some of the least-expensive pricing, has become the first registrar to publish its prices for the domain-blocking service, which entered beta this week.
The base GlobalBlock service, which offers single-string blocking in 560 gTLDs and ccTLDs, is going for $5,999 per year, according to the 101domain storefront. The GlobalBlock+ version, which covers potentially tens of thousands of variants and typos, starts at $8,999 a year.
None of the other 20 approved GlobalBlock resellers I checked are currently publishing prices.
Some simple division shows us that the basic service works out to roughly $10.71 per domain per year — a bit more than Verisign will charge for a wholesale .com when its prices go up later this year — but the average per-domain cost should go down as more registries sign up to GlobalBlock.
With the GlobalBlock+ service offering to block 50,000 domains or more, the per-domain price obviously shrinks to pennies.
GlobalBlock is offered by the Brand Safety Alliance, a GoDaddy initiative, but it has support from the likes of Identity Digital, which has hundreds of gTLDs in its stable. Dozens of gTLD registry operators have recently asked ICANN’s permission to offer GlobalBlock and rival offering NameBlock.
The BSA has previously said it expects to launch with over 650 TLDs on board. A calculator on its web site suggests 511 are currently operational, but it has not yet named the participating TLDs.
The post First GlobalBlock prices revealed — they ain’t cheap first appeared on Domain Incite.
