UK Creative Ideas, the .art gTLD registry, is removing premium pricing from over a million domain names and slashing the premium pricing on others.
The company said today that most of the names losing their premium tag were on the lowest pricing tier, which is $70 wholesale a year. I believe the standard wholesale fee they will be moving to is $12 a year. Retail registrars will of course add their markups on their storefronts.
The registry said it’s “also moving a number of names from some higher premium tiers to lower priced premium tiers”.
The price changes, which come into effect February 21, are designed to make .art more attractive to both end users and domain investors, the company said.
.art had almost a quarter of a million domains under management at the last count. Not relying on cheapo registrations, it has one of the least lumpy growth trajectories of any 2012-round new gTLD, having a reliably steady incline pretty much since its 2017 launch.
Its top registrars are Namecheap, GoDaddy, Tucows and SquareSpace (formerly Google) in North America and Alibaba in China.
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