XYZ has acquired .ceo, making its portfolio of new gTLDs now 35-strong.
XYZ, judging by a blog post and press release, seems to the sticking to the original use case of yourname.ceo, highlighting a couple of CEOs that are using .ceo as their primary domain. But it seems that many of the .ceo domains with Google juice are generics.
The former registry was CEOTLD of Australia, originally affiliated with social media wannabe PeopleBrowsr.
When the gTLD launched a decade ago the plan was to issue registrants with their own template calling card style web sites, but the idea never really caught on.
.ceo had 3,789 domains at the end of June, according to the latest registry reports. GoDaddy and Namecheap were its largest registrars.