Internet Naming Co has revealed the launch dates for the five dormant gTLDs it acquired late last year.
The company plans to go to Sunrise with .diy, .food, .lifestyle, .living, and .vana on January 24, according to ICANN records.
Before general availability on March 6, there’ll be a week-long Early Access Period, with prices starting at $25,000 wholesale and decreasing daily to settle at GA prices.
Unusually, and I think uniquely, there’s also going to be a 24-hour “Customer Loyalty Period” on February 28/29, which has the same prices as day one of EAP.
INCO CEO Shayan Rostam told me this period “gives us the opportunity to provision domains to certain existing customers or partners after sunrise but before GA.” He described it as a “1-day pioneer program phase for the registry.”
The five gTLDs were bought from Lifestyle Domain Holdings last year, as the would-be registry carried on dumping or selling off its portfolio of long-unused gTLDs.
.vana was a brand, but INCO plans to use it to do something as-yet-unrevealed related to blockchain naming systems. .diy refers to “Do It Yourself”, the practice of carrying out home improvements or repairs without hiring professional experts.
All of the five will be unrestricted. They’ve all been moved to the Tucows back-end registry service provider.
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