GoDaddy’s Brand Safety Alliance has finally released the list of TLDs supported by its new GlobalBlock brand protection service, and it’s notable for including a couple dozen extensions that aren’t real TLDs at all.
Formally announcing its launch today, the company said GlobalBlock will initially allow trademark owners and others to block their marks and variants in about 600 “extensions” and published the list on its web site.
The term “extension”, as opposed to “TLD”, is important, as the headline number seems to count zones where names are registerable at the third level — so .bar.pro and .cpa.pro and .com.cx and .net.cx, for examples, are individually counted.
I count a total of 457 TLDs on the currently published list, of which 27 are distinct ccTLDs.
But I also about 20 strings that aren’t real TLDs. As well as pseudo-gTLD .it.com, a lot of supported extensions appear to on blockchain naming systems such as Unstoppable Domains (proving, once again, that Unstoppable chose entirely the wrong brand for its service) and Handshake.
The blockchain TLDs currently listed are: .altimist, .anime, .binanceus, .bitcoin, .blockchain, .crypto, .dao, .go, .hi, .klever, .kresus, .manga, .nft, .polygon, .pudgy, .unstoppable, .wallet, .x and .zil.
About 270 of the real gTLDs on the list belong to Identity Digital, with GoDaddy Registry accounting for about 35.
Google Registry has 28 gTLDs on the list, seven of which aren’t even publicly available yet, such as .search and .map. This in either incredibly cheeky — selling blocks in TLDs in which cybersquatting is literally impossible — or a sign that Google plans to release more of its dormant gTLD inventory soon.
Other registries with multi-TLD representation on the list include Global Registry Services, GMO Registry, Internet Naming Co, ZACR and Nominet (though, while .wales and .cymru are currently listed, .uk is not).
Notable by their absence are portfolio registries Radix, XYZ and ShortDot.
The post GoDaddy’s GlobalBlock supports blockchain names first appeared on Domain Incite.
