Squarespace’s new regs drop 10% MoM, but might be stabilizing

Squarespace registered fewer .com domains again, but the month-over-month drop wasn’t as extreme.

The words ".com rankings" next to two graph lines with a yellow background

I’ve been tracking Squarespace’s new .com domain registrations since it took over Google Domains in early September. Here’s the data :

  • August (pre-acquisition) 250,324
  • September (acquisition occurred September 8) 189,713, down 24% month over month
  • October 160,931, down 15%
  • November 145,141, down 10%

The good news for Squarespace is that the drop isn’t as big each month.

Squarespace says that churn from Google Domains customers is less than expected, but it hasn’t stated if new registrations are hitting its target.

ICANN just published data from .com registry Verisign showing new registrations at each registrar for November. In addition to the Squarespace data, note that Hostinger has landed on the top 10 new registrations chart for two months in a row, this time topping 100k registrations.

Below is a chart showing how the largest registrars did in terms of new registrations in November. Note that the rankings include multiple registrar accreditations within families of registrars. You can see the list at the end of this post.

1. GoDaddy.com (NYSE: GDDY) 682,905 (752,613 in October 2023)
2. Namecheap Inc. 286,914 (304,155)
3. Gname.com 167,461 (205,943)
4. Tucows (NASDAQ: TCX) 163,149 (170,236)
5. Squarespace (NYSE: SQSP) 145,141 (160,931)
6. Newfold Digital 135,649 (201,035)
7. Hostinger 108,790 (85,029)
8. IONOS 101,168
9. Alibaba 84,655 (86,237)
10. Dynadot 68,904 (78,357)

Here’s the leaderboard of the top registrars in terms of total .com registrations under management as of the end of November.

1. GoDaddy 55,976,359 (56,065,221 in October 2023)
2. Newfold Digital 12,275,329 (12,338,513)
3. Tucows 11,044,487 (11,076,704)
4. Namecheap 9,485,123 (9,428,909)
5. Squarespace 8,166,420 (8,173,894)
6. TurnCommerce 5,944,693  (5,949,178)
7. IONOS# 5,739,094 (5,689,842)
8. Gname 4,460,347 (4,374,509)
9. Alibaba 4,159,117 (4,153,986)
10. CentralNic 3,742,599 (3,769,801)

Many domain companies have multiple accreditations, and I’ve tried to capture the largest ones. See the notes below.

  • GoDaddy includes GoDaddy, Wild West Domains, Uniregistry, GoDaddy Corporate Domains, MeshDigital, the 5 “Go Country” registrars, and 123 Reg
  • Namecheap includes Namecheap and Spaceship
  • Tucows includes Tucows, Enom, Ascio and EPAG
  • Newfold Digital Includes PDR, Domain.com, FastDomain, Bigrock, Network Solutions, Register.com, MarkMonitor, SnapNames registrars, and Crazy Domains/Dreamscape. There are other Newfold registrars, but these are the biggest.
  • Squarespace includes Squarespace and Google
  • TurnCommerce Includes NameBright and DropCatch registrars
  • IONOS includes Includes 1&1, PSI, Cronon, United-Domains, Arsys, and world4you
  • CentralNic includes Key-Systems, 1API, Internet.bs, TLD Registrar Solutions, RegistryGate, Moniker, Instra

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