How Radix scored a deal with the world’s most popular YouTuber.
Last year, the world’s most popular YouTuber, Mr. Beast, changed his merch store website to a .store domain and promoted the switch in a video viewed nearly 200 million times.
On today’s show, Radix CEO Sandeep Ramchandani explains how his company worked for many months to strike a deal with Mr. Beast.
We also discuss other influencer and marketing campaigns Radix has run and how it calculates a return on the investment.
Additionally, Sandeep sheds some light on how Radix’s top level domains performed last year.
Also: A golden domain, sales landers blocked, Squadhelp features and more.
Sponsor: Sav.com domain transfers
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Post link: Courting Mr. Beast – DNW Podcast #476
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