Cable company unplugs its dot-brand after acquisition

A Canadian telecommunications company is turning off its dot-brand gTLD after it was acquired and its brand was deprecated.

Shaw Cablesystems has told ICANN it no longer wants .shaw, so could the registry contract kindly be terminated.

The move follows the company’s $26 billion acquisition by rival Rogers Communications, which closed a year ago. Rogers has been winding down the Shaw branding for the last nine months.

But .shaw had never actually been used by Shaw, apart from the mandatory placeholder at, so it was likely circling the self-termination drain anyway even without the acquisition.

Rogers also has two dot-brands — .rogers and .fido — but while it has registered a few .rogers domains over the last six months none of them have any meaningful content or redirects as yet.

The .shaw gTLD was using Identity Digital as its back-end registry services provider, having originally signed up with Afilias.

The post Cable company unplugs its dot-brand after acquisition first appeared on Domain Incite.

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