Germany crosses 10,000 dot-brand domains milestone

The number of domains registered to Germany-based dot-brand registries crossed the 10,000 mark in the last few weeks, thanks to a handful of enthusiastic registrants.

That’s almost half of all the domains currently showing up in dot-brand zone files, which stands at just over 21,000, according to my database.

German companies have been the most-prolific users of dot-brands, with the insurance company Deutsche Vermögensberatung (DVAG) currently accounting for over 7,500 domains.

As well as having several corporate web sites on .dvag domains, DVAG gives out domains to its network of financial advisors, with each domain redirecting to a personalized, template-driven digital business card on

Car-maker Audi, part of Volkswagen, is the second-biggest user, with over 1,700 current .audi domains connecting its network of dealerships and many domains for individual car brands. Its dealers also get template-driven brochureware web sites, but there’s no redirect to a different TLD.

Fellow car-maker BMW and retailer Schwarz Gruppe, owner of the Lidl supermarket chain, are among the other dot-brands with hundreds of domains to their name.

The post Germany crosses 10,000 dot-brand domains milestone first appeared on Domain Incite.

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