No joke: Sumo rebrands to bdow.com

I understand rebranding, but this? Well, this one is a bit of a head-scratcher. Remember SumoMe? The company paid $1.5 million to acquire sumo.com back in 2017 because people didn’t understand its name. It forwarded it to sumome.com. The business was sold in December, and sumo.com wasn’t part of the deal. Apparently, the acquirers didn’t […]

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