A back-up in case the whole music thing doesn’t work out?
Taylor Swift has become the first celebrity to attempt to defensively register her name in the .post gTLD, which is currently in the middle of a newly extended and incredibly belated sunrise period.
According to the registry’s web site, the domain taylorswift.post has been applied for by DNStination, a MarkMonitor subsidiary used to register names on behalf of clients.
The .post relaunch is pretty unusual in that all sunrise period applications are being published on the registry’s new web site, with a user-friendly form for challenging them.
About 60 domains have been approved since sunrise kicked off in mid-March and about the same amount are currently in their 30-day challenge period. For context, .post had barely 400 domains under management prior to the current relaunch, despite having been live in the DNS for 12 years.
The usual suspects such as Meta, Google and Amazon, as well as many nation postal services, have all participated in the sunrise, which is open to all trademark holders regardless of their nexus to the logistics or postal industries.
But after the sunrise period is over and the new general availability regime begins, .post is only supposed to be for any entity “interested in participating in the postal, logistics or supply chain sectors”, so it’s difficult to see how a future cybersquatter might have been able to abuse Swift’s brand.
It’s probable that MarkMonitor is under instruction to “just register everything”. Swift is a multi-billion-dollar brand and the internet has no shortage of scumbags trying to rip off her millions of adoring fans.
That said, Swift’s domain application has another two weeks left on the challenge clock, so if you’re Team Kanye, or simply find her music nauseating…
The post Taylor Swift applies for her .post domain first appeared on Domain Incite.
