Since its establishment as part of Evergreens UK Group, ArtificialGrass.com has grown to become a leading supplier and distributor of artificial grass products in the United Kingdom. The company’s remarkable journey began with a pivotal moment in 2012: the acquisition of the premium domain name, ArtificialGrass.com, for $20,000 from domain investor Frank Schilling’s Name Administration BVI. This strategic investment marked the beginning of an incredible success story but was $20K too cheap when Name Administration sold it in 2012, what do you think?
Building a Market Leader
Today, ArtificialGrass.com is a cornerstone of the Evergreens UK Group, offering an extensive range of high-quality artificial grass products for domestic and commercial applications. The company operates through key brands, including LazyLawn®, EverRoof®, and its flagship ArtificialGrass.com. By catering to a diverse audience of consumers, contractors, and merchants, the brand has cemented its reputation as a trusted supplier within the UK’s artificial grass industry.
The Secrets Behind the Success
1. Extensive Product Range
ArtificialGrass.com offers solutions for every need, including garden lawns, events, playgrounds, leisure spaces, and roof gardens. Its products meet the demands of homeowners, businesses, and landscape professionals alike.
2. Commitment to Quality and Innovation
Continuous research and development have enabled ArtificialGrass.com to produce cutting-edge solutions, including award-winning products that set industry standards.
3. Nationwide Distribution Network
The company’s robust network of independent merchants ensures widespread availability of its products, making ArtificialGrass.com a household name across the UK.
4. Industry Expertise
With over 35 years of experience, the Evergreens UK Group has established a reputation for excellence in quality and service.
5. Focus on Sustainability
In response to growing environmental concerns, the company has introduced eco-friendly products like ONE-DNA
artificial grass, which is 100% recyclable and fully circular.
A Visionary Acquisition
The acquisition of the ArtificialGrass.com domain was a bold and visionary move. What began as a $20,000 purchase has grown into a thriving business that not only supplies artificial grass but also offers services like installation, training, and bespoke designs for branding and promotional purposes. This demonstrates the power of a premium domain and the foresight of Evergreens UK Group in recognizing its value.
A Legacy of Growth and Leadership
ArtificialGrass.com’s transformation into a market leader highlights the importance of strategic decisions in building a successful online business. By leveraging the growing demand for artificial grass, the company has turned a domain name into a multi-faceted enterprise that leads the way in quality, innovation, and sustainability.
It’s always hard to tell when you are selling a domain name too cheap or not and you need to remember Frank’s company Name Administration BVI owned over 250,000+ domain name so selling through that inventory would have been key back in 2012, there is always someone out there that will say it was worth 10 X that value and today it probably is but back in 2012 the domain space was very different.
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