Wood company scraps its dot-brand

A Swedish wood-products company has become the latest company to ask ICANN to terminate its dot-brand gTLD registry agreement.

Svenska Cellulosa AB, which Wikipedia tells me makes almost $2 billion a year selling paper and wood pulp, is dumping .sca, which it has never used.

While ICANN will not transition the gTLD to another operator, there are plenty of other organizations in the world using the same abbreviation, so the string itself could show up in the root again in future.

The TLD was managed by Valideus on a Verisign back-end. Verisign is getting out of the dot-brand back-end business.

Assuming SCA’s request is not withdrawn, it will become the 120th dot-brand to self-terminate.

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