Internet Naming Co has sold one of its gTLDs to Identity Digital, barely a year after taking it from UNR.
The Registry Agreement for .juegos — Spanish for “games” — was assigned to ID subsidiary Dog Beach in early December, according to ICANN records.
ID already runs the English-language .games, while XYZ runs the singular .game. There is no singular gTLD in the Spanish.
.juegos in volume terms has been a disappointment. Originally with UNR predecessor Uniregistry, it peaked at 2,353 domains under management in 2016, when names were priced at around $20 a year.
But the gTLD was affected by Uniregistry’s decision to massively increase prices to compensate for weak volume in 2017, which caused some of the leading registrars to drop the TLDs from their storefront.
To this day, GoDaddy still does not carry .juegos, but Tucows seems to have started selling it again, at an eye-watering $500 a year. Wholesale pricing is believed to be $300 a year. Namecheap sells it for $368 a year.
.juegos had 649 domains under management at the last count. The largest registrar in Entorno, which unsurprisingly based in Spain.
INCO took over .juegos, along with a bunch of other former Uniregistry gTLDs, in late 2022.
It will be interesting to see if ID reduces prices to match .games, which is believed to wholesale at $20 a year.